Spark Content

When you need something written for your business, using one of your engineers, developers, or marketing team members might seem like the obvious choice. They already know the ins and outs of your business and product. You already pay them to work for you. It seems like an open and shut case, doesn’t it? But, knowing your business doesn’t always translate into being able to deliver your message effectively. Here are a few ways that hiring the word nerds at Spark Content can benefit you and your customers.

We clarify and clean up

We’re writers. It’s our thing, and we’re pretty good at it (if we do say so ourselves.) Writing isn’t just putting words to paper. It’s finding the right words to use and creating a flow that’s easy to follow. People less familiar with writing principles tend to put as much information as they can into a document to try to help users. But what seems helpful to add can ultimately hold users back.

We’re skilled at taking technical content and making it easier to read. Have a manual that feels more like a medical textbook? We can streamline it to a more manageable size. We cut through the jargon and unintentional fluff to focus on the task at hand. Your users get the answers that they need as quickly as possible.

We look at the whole picture

We call ourselves content developers for a reason. We don’t look just at the specific changes that need to be made. We consider how those changes affect your company’s broader content set. For example, can changes help offset your customer support needs? How do they align with your marketing materials? If your employees focus on one area of your business, they might not realize that making changes can impact other areas. We can make sure that the impact is positive.

We also think about translation, legal requirements, and print needs. So, when those questions come up, we already have answers for you.

We bring an outside perspective

An outside perspective means that we step back and look at the content with fresh eyes. For example, the feature that took the longest to design or code might be the most important to your project team, but it isn’t always the most important to your users. Your employees might not even realize that they are attached to certain features after their trials and tribulations with them throughout a project. We have the experience to look at all of the content objectively and align it to what your users need.

Our unique perspective also means that we’re away from the technical details – just like your customers. We ask questions about what we don’t understand, which are probably the same things that your users don’t understand. We have a good perspective on the kind of information and level of detail that a user is looking for.

We also bring with us our years of experience on other content. You benefit from the times we reworked content to fit a smaller box size or developed online help for mobile applications. Our content experience can work for you.

We make your business our business

The obvious decision of using an engineer, developer, or marketing team member to write content isn’t so obvious when you look at what a contractor can bring. Your employee might know your business already, but we make it our goal to learn your business quickly. We know how to write about products, how to get to the heart of your message, how to make sure that the message compliments and aligns with your existing content, and how to make sure that it delivers what your customers need.

Make Spark Content your content development team. With our expertise, we look at the whole picture to polish your content. At Spark, we’ve got content covered.