Why your documentation might not be supporting your users as much as it could

We often meet with companies who want help updating their existing documentation. Sometimes, someone has kept up with some smaller changes. But, other times, the documentation has fallen far behind the software. So, they decide to call in the experts …..

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Why it’s important to write like a reader

As writers, we’re flexible when it comes to how we get the information that we need for a project. We’re just as comfortable talking to someone, going through the software ourselves to pull out information, or reading through reference documentation …..

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Three free tools to check your writing quickly

We’ve all been there. You need to send something internally, and you’re in a hurry. You take pride in your professionalism and want to make sure that your message is polished and clear; you’re worried that you might overlook something …..

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Happy Birthday Spark Content!

We’ve worked together for years, but we were still excited to celebrate Spark’s one-year anniversary recently. Although, we almost missed it because we were so busy! To mark the occasion, we celebrated with a team lunch, taking a few minutes …..

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Just Plain Awesome: can content be complete without being complicated?

Ever read the policy documents for your car insurance? How about the Terms and Conditions when you install new software? Financial statements? Even though we should read them, we probably don’t. We clip the car insurance slips and put them …..

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Punctuation. Who needs it?

It’s a divisive issue. Or maybe it is just me. Either way, there’s no denying the impact of LOL-speak and texting on communication. The quaint LOL eased its way into our collective conscience and paved the way for the BRBs, …..

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Three reasons to hire three word nerds

When you need something written for your business, using one of your engineers, developers, or marketing team members might seem like the obvious choice. They already know the ins and outs of your business and product. You already pay them …..

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